![](\"https:\/\/www.pivovary.info\/wp-content\/gallery\/galerie-minipivovaru-avar-hlucin\/avar_patentni.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"Porcel\u00e1nov\u00fd uz\u00e1v\u011br n\u011bkte\u0159\u00ed pam\u011btn\u00edci je\u0161t\u011b znali ze sta\u0159i\u010dk\u00fdch sodovkov\u00fdch lahv\u00ed.<\/p>\n
Tzv. \u201eHlu\u010d\u00ednsk\u00fd star\u00fd pivovar\u201c byl v roce 1993, jako jeden z nejstar\u0161\u00edch mal\u00fdch pivovar\u016f v \u010cR, vybudov\u00e1n s velice ambici\u00f3zn\u00ed ro\u010dn\u00ed v\u00fdrobn\u00ed kapacitou 10 000 hektolitr\u016f. Ov\u0161em realita tehdej\u0161\u00edho pivn\u011b-konzervativn\u00edho \u010desk\u00e9ho Slezska a drtiv\u00e1 konkurence finan\u010dn\u011b siln\u011bj\u0161\u00edch velkopivovar\u016f p\u0159\u00edli\u0161 roz\u0161\u00ed\u0159en\u00ed nov\u00e9 zna\u010dky chmelov\u00e9ho moku nep\u0159\u00e1la.<\/p>\n
Na p\u0159elomu tis\u00edcilet\u00ed se nav\u00fd\u0161en\u00ed v\u00fdstavu uk\u00e1zala nutnost\u00ed. Pivovar ani z poloviny nenapl\u0148oval sv\u00e9 technologick\u00e9 mo\u017enosti. Sudov\u00e9 pivo bylo sice dod\u00e1v\u00e1no do 15 hospod, s t\u00edm v\u0161ak do budoucna nemohl podnik ekonomicky vysta\u010dit. Z\u00e1m\u011br proniknout na polsk\u00fd trh se nevyda\u0159il d\u00edky celn\u00edm bari\u00e9r\u00e1m.<\/p>\n
S novinkou na p\u0159epln\u011bn\u00e9m \u010desk\u00e9m pivn\u00edm trhu se pokou\u0161el pivovar prosadit v prosinci 2001. Majitel pivovaru Leonard Pla\u010dek nab\u00eddl obchod\u016fm pivo v lahv\u00edch zav\u00edran\u00fdch porcel\u00e1nov\u00fdm uz\u00e1v\u011brem. \u010cty\u0159i tis\u00edce lahv\u00ed le\u017e\u00e1ku s n\u00e1zvem Avar dodal pivovar do obchodn\u00ed s\u00edt\u011b Tesco. Zku\u0161ebn\u00ed s\u00e9rie z market\u016f v Praze, Plzni, Brn\u011b, Ostrav\u011b a Prost\u011bjov\u011b zmizela b\u011bhem n\u011bkolika dn\u016f. Zd\u00e1lo se, \u017ee n\u00e1pad zp\u016fsob\u00ed obrat v hospoda\u0159en\u00ed Pla\u010dkova podniku, kter\u00fd se dr\u017eel nad vodou jen s vynalo\u017een\u00edm nemal\u00e9ho \u00fasil\u00ed. Pivovar p\u0159itom dosud v\u016fbec lahvov\u00e9 pivo nevyr\u00e1b\u011bl.<\/p>\n\n
Tesco m\u011blo o Avar d\u00e1l z\u00e1jem a jednalo s Pla\u010dkem o dod\u00e1vk\u00e1ch do v\u0161ech sv\u00fdch obchodn\u00edch dom\u016f na Morav\u011b. Pro pivovar p\u0159itom nebylo jednoduch\u00e9 splnit v\u0161echny po\u017eadavky obchodn\u00edho \u0159et\u011bzce, kter\u00fd cht\u011bl po dodavatel\u00edch nap\u0159\u00edklad, aby zajistili dod\u00e1vku zbo\u017e\u00ed a\u017e na rampu ka\u017ed\u00e9ho hypermarketu.<\/p>\n
V b\u0159eznu 2002 dodal pivovar druhou v\u00e1rku piva Avar do obchodn\u00ed s\u00edt\u011b Tesco, za cenu 14,90 K\u010d a z\u00e1lohu 15 K\u010d na origin\u00e1ln\u00ed l\u00e1hev op\u011bt s keramick\u00fdm uz\u00e1v\u011brem. Nav\u00edc bylo pivo dod\u00e1no ve speci\u00e1ln\u00edch d\u0159ev\u011bn\u00fdch p\u0159epravk\u00e1ch.
\nStatis\u00edcov\u00e9 investice do v\u00fdroby, podpory prodeje a tvorby nov\u00e9 zna\u010dky Avar m\u011bly zajistit postupn\u00fd r\u016fst v\u00fdstavu. Byly vyvinuty nov\u00e9 l\u00e1hve, etikety i origin\u00e1ln\u00edch, stohovateln\u00e9, d\u0159ev\u011bn\u00e9 p\u0159epravky.<\/p>\n
Pivovar roz\u0161\u00ed\u0159il na konci kv\u011btna 2002 nab\u00eddku lahvov\u00e9ho piva o t\u0159etinkov\u00e9 lahve. Dod\u00e1vky Avara do s\u00edt\u011b supermarket\u016f Tesco pokra\u010dovaly.<\/p>\n
Hlu\u010d\u00ednsk\u00e9 pivo na ja\u0159e 2003 bylo k dost\u00e1n\u00ed po cel\u00e9 republice, \u010d\u00edm\u017e se dostalo do pov\u011bdom\u00ed ve\u0159ejnosti. V\u00fdsledkem bylo nav\u00fd\u0161en\u00ed v\u00fdstavu i sudov\u00e9ho balen\u00ed Avara.
\n\u00dasp\u011b\u0161n\u00fd n\u00e1pad s lahvemi s uz\u00e1v\u011brem si v\u0161imly i jin\u00e9 pivovary a za\u010daly ho napodobovat. V hypermarketech odbyt hlu\u010d\u00ednsk\u00e9 firmy na konci roku 2002 o n\u011bco sn\u00ed\u017eila konkurence humpoleck\u00e9ho pivovaru Bernard, kter\u00fd tak\u00e9 za\u010dal vyr\u00e1b\u011bt pivo v lahv\u00edch s patentn\u00edm uz\u00e1v\u011brem, ov\u0161em um\u011blohmotn\u00fdm.<\/p>\n
Pivovar na po\u010d\u00e1tku l\u00e9ta 2003 sn\u00ed\u017eil cenu o dv\u011b koruny za le\u017e\u00e1k s porcel\u00e1nov\u00fdm uz\u00e1v\u011brem. Rad\u011bji cht\u011bli prodat v\u00edce, i kdy\u017e za men\u0161\u00ed zisk.<\/p>\n
Na ja\u0159e roku 2005 v\u0161ak spolupr\u00e1ci s Tescem pivovar z ekonomick\u00fdch d\u016fvod\u016f ukon\u010dil, pot\u00e9, co obchodn\u00ed s\u00ed\u0165 sn\u00ed\u017eila z\u00e1lohu na lahev z 15 K\u010d na 7 K\u010d.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Porcel\u00e1nov\u00fd uz\u00e1v\u011br n\u011bkte\u0159\u00ed pam\u011btn\u00edci je\u0161t\u011b znali ze sta\u0159i\u010dk\u00fdch sodovkov\u00fdch lahv\u00ed. Tzv. \u201eHlu\u010d\u00ednsk\u00fd star\u00fd pivovar\u201c byl v roce 1993, jako jeden z nejstar\u0161\u00edch mal\u00fdch pivovar\u016f v \u010cR, vybudov\u00e1n s velice ambici\u00f3zn\u00ed ro\u010dn\u00ed v\u00fdrobn\u00ed kapacitou 10...<\/p>\n","protected":false},"author":1,"featured_media":50430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[189],"tags":[],"class_list":["post-50424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historie"],"_links":{"self":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts\/50424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50424"}],"version-history":[{"count":0,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts\/50424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/media\/50430"}],"wp:attachment":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}