{"id":92281,"date":"2021-04-10T05:00:54","date_gmt":"2021-04-10T03:00:54","guid":{"rendered":"http:\/\/www.zpravy.pivovary.info\/?p=92281"},"modified":"2023-11-01T09:20:08","modified_gmt":"2023-11-01T08:20:08","slug":"pivovar-ryzovna-2-2-2-2-2-2-2-2","status":"publish","type":"post","link":"https:\/\/www.pivovary.info\/?p=92281","title":{"rendered":"Pivovar B\u0159eclav a zna\u010dka Podlu\u017ean"},"content":{"rendered":"

Podlu\u017e\u00ed je n\u00e1rodopisn\u00e1 oblast v nejji\u017en\u011bj\u0161\u00edm c\u00edpu Moravy. Nach\u00e1z\u00ed se v Dolnomoravsk\u00e9m \u00favalu na povod\u00ed doln\u00ed Dyje a Kyjovky, jde o regiony B\u0159eclavska a Hodon\u00ednska. M\u011bsto B\u0159eclav se n\u011bkdy ozna\u010duje za jej\u00ed st\u0159edisko.<\/p>\n\n

Prvn\u00ed zm\u00ednka o pivovaru v r\u00e1mci b\u0159eclavsk\u00e9ho pansk\u00e9ho s\u00eddla je v urb\u00e1\u0159i lichten\u0161tejnsk\u00fdch statk\u016f z roku 1414. \u017derot\u00ednov\u00e9 z\u00e1meck\u00fd are\u00e1l vlastnili od roku 1534. Jan mlad\u0161\u00ed ze \u017derot\u00edna n\u00e1sledn\u011b za\u010dal v roce 1570 budovat v m\u00edstech n\u011bkdej\u0161\u00edho hradu renesan\u010dn\u00ed z\u00e1mek. Ve v\u00fdchodn\u00edm p\u0159edpol\u00ed nov\u00e9ho z\u00e1mku, kde se rozkl\u00e1dal do t\u00e9 chv\u00edle les, byl vystav\u011bn zd\u011bn\u00fd pivovar (dnes pivovarsk\u00e1 sladovna).<\/p>\n

Po pob\u011blohorsk\u00e9 konfiskaci b\u0159eclavsk\u00e9ho panstv\u00ed \u017derot\u00edn\u016fm v roce 1638 koupil pivovar kn\u00ed\u017ee Karel Eusebius z Lichten\u0161tejna.<\/p>\n

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Historick\u00e9 j\u00e1dro pivovaru bylo z d\u016fvodu zvy\u0161ov\u00e1n\u00ed produkce cel\u00e1 n\u00e1sleduj\u00edc\u00ed stalet\u00ed roz\u0161i\u0159ov\u00e1no p\u0159\u00edstavbami bo\u010dn\u00edch k\u0159\u00eddel a samostatn\u00fdch objekt\u016f.<\/p>\n

Na konci 19. stolet\u00ed vzhledem ke st\u00e1le rostouc\u00ed popt\u00e1vce po b\u0159eclavsk\u00e9m pivu nar\u00e1\u017eel pivovar na strop kapacitn\u00edch mo\u017enost\u00ed.<\/p>\n

Psal se rok 1901, kdy\u017e byl p\u016fvodn\u00ed objekt p\u0159estav\u011bn na sladovnu. Nov\u00fd modern\u00ed pivovar vyrostl severn\u011b od z\u00e1mku. To ji\u017e ale Lichten\u0161tejnov\u00e9 pivovar pronaj\u00edmali.<\/p>\n

Zlat\u00e9 \u010dasy pro pivovar nastaly v obdob\u00ed tzv. prvn\u00ed republiky, kdy se pro b\u0159eclavsk\u00fd pivovar otev\u0159el slovensk\u00fd trh. Ro\u010dn\u00ed produkce tehdy p\u0159ekra\u010dovala t\u0159icetitis\u00edcovou hranici uva\u0159en\u00fdch hektolitr\u016f.<\/p>\n

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Dnem 1. ledna 1948 byl zn\u00e1rodn\u011bn „B\u0159eclavsk\u00fd z\u00e1meck\u00fd pivovar a sladovna, akciov\u00e1 spole\u010dnost v B\u0159eclavi\u201c. V dob\u011b socialistick\u00fdch n\u00e1rodn\u00edch podnik\u016f se na b\u0159eclavsk\u00fdch etiket\u00e1ch objevilo pojmenov\u00e1n\u00ed Podlu\u017ean, jako v\u00fdraz sepjet\u00ed s regionem, kter\u00fd z\u00e1soboval. Pivovar st\u00e1le ve velk\u00e9 m\u00ed\u0159e z\u00e1soboval Slovensko a produkoval a\u017e 180 000 hl chmelov\u00e9ho n\u00e1poje ro\u010dn\u011b.<\/p>\n

Pivovar a sodovk\u00e1rna B\u0159eclav a.s. vznikla v lednu 1994 na z\u00e1klad\u011b privatiza\u010dn\u00edho projektu jako jedna ze \u010dty\u0159 spole\u010dnost\u00ed z b\u00fdval\u00e9 st\u00e1tn\u00ed a.s. Pivovary a sodovk\u00e1rny Brno.<\/p>\n

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Pivovar dne 23. \u010dervna 1995 p\u0159edstavil nov\u00fd n\u00e1zev piva – B\u0159eclavsk\u00fd kanec. Bylo va\u0159eno odli\u0161nou technologi\u00ed ne\u017e p\u016fvodn\u00ed Podlu\u017ean. N\u00e1zev se zv\u00ed\u0159ec\u00ed t\u00e9matikou byl zvolen proto, \u017ee pivovar se nach\u00e1zel v m\u00edstech, kde d\u0159\u00edve byla kan\u010d\u00ed obora.
\nTo ji\u017e byl pivovar v ekonomick\u00fdch pot\u00ed\u017e\u00edch, i vzhledem ke ztr\u00e1t\u011b slovensk\u00fdch odbyti\u0161\u0165.<\/p>\n

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Na po\u010d\u00e1tku roku 1996 se v\u0161ak pivovar vr\u00e1til k tradi\u010dn\u00ed obl\u00edben\u00e9 zna\u010dce Podlu\u017ean (Podlu\u017ean Ide\u00e1l 10 % a Podlu\u017ean Primus 12 %) a ukon\u010dil ne\u00fasp\u011b\u0161n\u00e9 pou\u017e\u00edv\u00e1n\u00ed n\u00e1zvu B\u0159eclavsk\u00fd kanec. Nicm\u00e9n\u011b je\u0161t\u011b t\u00e9ho\u017e roku byla v\u00fdroba definitivn\u011b ukon\u010dena.<\/p>\n

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V roce 2008 slou\u017eily budovy ke skladov\u00e1n\u00ed a st\u00e1\u010den\u00ed v\u00edna.<\/p>\n

Na \u010derven 2013 bylo napl\u00e1nov\u00e1no otev\u0159en\u00ed novodob\u00e9ho Z\u00e1meck\u00e9ho pivovaru v B\u0159eclavi. Podnikatel Zden\u011bk Balga nab\u00eddl majitel\u016fm u\u017e p\u0159ed otev\u0159en\u00edm odkoupen\u00ed zna\u010dky Podlu\u017ean, kterou z\u00edskal v roce 2008. P\u0159edstavitel\u00e9 Z\u00e1meck\u00e9ho pivovaru se tehdy rozhodli pro jin\u00fd n\u00e1zev. M\u00edsto Podlu\u017eanu zvolili Kance. Pro n\u011bkter\u00e9 m\u00edstn\u00ed symbol konce pivovaru. K dohod\u011b do\u0161lo a\u017e v prosinci 2013.<\/p>\n

V b\u0159eznu 2014 v hospod\u00e1ch ochutnali \u0161tamgasti staronov\u00e9 pivo Podlu\u017ean. Z\u00e1meck\u00fd pivovar B\u0159eclav zna\u010dku znovu uvedl na pivn\u00ed trh zdej\u0161\u00edho regionu.<\/p>\n

Na ja\u0159e 2017 novodob\u00fd b\u0159eclavsk\u00fd pivovar rozjel medi\u00e1ln\u00ed kampa\u0148 k obnoven\u00e9 pivn\u00ed zna\u010dce. Podlu\u017ean byl s novou recepturou a reklamn\u00edm sloganem \u201epivo tv\u00e9ho kraje\u201c.<\/p>\n

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Prameny:
\nwww.breclavsky.denik.cz\/podnikani\/podobne-logo-vyssi-horcinka-breclavsky-podluzan-je-zpet-20140303.html
\nwww.pivovarbreclav.eu
\nwww.pivovarbreclav.cz<\/p>\n","protected":false},"excerpt":{"rendered":"

Podlu\u017e\u00ed je n\u00e1rodopisn\u00e1 oblast v nejji\u017en\u011bj\u0161\u00edm c\u00edpu Moravy. Nach\u00e1z\u00ed se v Dolnomoravsk\u00e9m \u00favalu na povod\u00ed doln\u00ed Dyje a Kyjovky, jde o regiony B\u0159eclavska a Hodon\u00ednska. M\u011bsto B\u0159eclav se n\u011bkdy ozna\u010duje za jej\u00ed st\u0159edisko. Prvn\u00ed...<\/p>\n","protected":false},"author":1,"featured_media":92289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":23700,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-92281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pivni-toulky"],"_links":{"self":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts\/92281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=92281"}],"version-history":[{"count":0,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts\/92281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/media\/92289"}],"wp:attachment":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=92281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=92281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=92281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}