{"id":96054,"date":"2023-04-16T17:00:00","date_gmt":"2023-04-16T15:00:00","guid":{"rendered":"http:\/\/www.zpravy.pivovary.info\/?p=96054"},"modified":"2025-01-25T14:57:41","modified_gmt":"2025-01-25T13:57:41","slug":"vzor-clanek-351-23-57-21","status":"publish","type":"post","link":"https:\/\/www.pivovary.info\/?p=96054","title":{"rendered":"Pivo Stella Artois \u2013 historie zna\u010dky"},"content":{"rendered":"

Zat\u00edmco Brusel je s\u00eddlem belgick\u00e9 vl\u00e1dy, Leuven (Lova\u0148) je st\u011b\u017eejn\u00edm m\u011bstem pro pivovarnick\u00fd pr\u016fmysl zem\u011b. S\u00eddl\u00ed zde tak\u00e9 nadn\u00e1rodn\u00ed spole\u010dnost Anheuser-Busch Inbev, jednou z jej\u00edch\u017e vlajkov\u00fdch lod\u00ed je i pivo Stella Artois.
\nPo\u010d\u00e1tky va\u0159en\u00ed piva v belgick\u00e9m univerzitn\u00edm m\u011bst\u011b Lova\u0148, kter\u00e9 se nach\u00e1z\u00ed asi 20 kilometr\u016f v\u00fdchodn\u011b od Bruselu, jsou p\u00edsemn\u011b dolo\u017eeny v roce 1366, kdy se zde objevuje n\u00e1zev pivovaru \u201eDen Horen\u201c (The Horn). V roce 1537 se tento pivovar st\u00e1v\u00e1 nejv\u011bt\u0161\u00ed firmou ve m\u011bst\u011b, a to p\u0159edev\u0161\u00edm d\u00edky dod\u00e1vk\u00e1m sv\u00e9ho piva na m\u00edstn\u00ed univerzitu.<\/p>\n

Roku 1708 se sl\u00e1dkem pivovaru st\u00e1v\u00e1 Sebastian Artois,kter\u00fd m\u00e1 vzd\u011bl\u00e1n\u00ed v tomto oboru, a kter\u00fd se pak 15.\u010dervena 1717 st\u00e1v\u00e1 i jeho majitelem a m\u011bn\u00ed n\u00e1zev pivovaru na Artois. Po n\u011bm pivovar zd\u011bdil jeho syn Adriaan.
\nSebastien\u016fv vnuk Leonard se zaslou\u017eil o rychl\u00fd rozvoj firmy. Poda\u0159ilo se mu skoupit dva konkuren\u010dn\u00ed pivovary a stal se v pozd\u011bj\u0161\u00ed dob\u011b jedn\u00edm z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch v\u00fdrobc\u016f piva v Evrop\u011b. A\u017e do konce 19. stolet\u00ed v\u0161ak zna\u010dka Artois nep\u0159ekro\u010dila hranice Belgie.
\nDo t\u00e9 doby pivovar produkoval pouze piva typu ale s pou\u017eit\u00edm svrchn\u00ed fermentace.<\/p>\n

\"\"<\/p>\n

Podn\u011bt k dal\u0161\u00ed expanzi dal a\u017e \u00fasp\u011bch \u010desk\u00e9ho sv\u011btl\u00e9ho le\u017e\u00e1ku Pilsner Urqell a n\u00e1stup nov\u00fdch technologi\u00ed chlazen\u00ed, umo\u017e\u0148uj\u00edc\u00edch pou\u017eit\u00ed kvasnic spodn\u00ed fermentace b\u011bhem cel\u00e9ho roku. Dal\u0161\u00ed inspirace pak p\u0159i\u0161la z N\u011bmecka v podob\u011b bavorsk\u00e9ho piva typu Bock. Podobn\u00e9 pivo produkovan\u00e9 zna\u010dkou Artois bylo alkoholov\u011b slab\u0161\u00ed a pomohlo pivovaru roz\u0161\u00ed\u0159it svou pozici na trhu.<\/p>\n

Samotn\u00e1 zna\u010dka Stella Artois vznikla a\u017e v roce 1926, kdy pivovar v r\u00e1mci sv\u00e9 tradi\u010dn\u00ed v\u00e1no\u010dn\u00ed v\u00e1rky vyprodukoval pivo natolik v\u00fdjime\u010dn\u00e9, \u017ee se stalo z\u00e1hy velmi popul\u00e1rn\u00edm a za\u010dalo se va\u0159it celoro\u010dn\u011b. Bylo pojmenov\u00e1no Stella (z lat. hv\u011bzda).<\/p>\n

V roce 1930 firma za\u010dala s exportem piva do evropsk\u00fdch zem\u00ed.<\/p>\n

V sou\u010dasn\u00e9 dob\u011b je kapacita pivovaru Stella Artois p\u0159es 10 mil. hl piva ro\u010dn\u011b. Firma produkuje asi 30 r\u016fzn\u00fdch piv, v\u010detn\u011b t\u0159\u00ed verz\u00ed Stella Artois, piva Jupiler, Leffe (pivo kl\u00e1\u0161tern\u00edho stylu), siln\u011bj\u0161\u00edho Loburg, nasl\u00e1dl\u00e9ho Vieux Temps, su\u0161\u0161\u00edho Ginder a dal\u0161\u00edch.<\/p>\n

\"\"<\/p>\n

Pivo Stella Artios je spodn\u011b kva\u0161en\u00fd le\u017e\u00e1k Plze\u0148sk\u00e9ho typu s obsahem alkoholu 5,2 %. V posledn\u00edch letech ztratilo pon\u011bkud na sv\u00e9 pozoruhodn\u00e9 p\u0159\u00edchuti \u201e\u010derstv\u011b pose\u010den\u00e9ho sena\u201c, zato v\u0161ak z\u00edskalo na pr\u016fzra\u010dnosti a suchosti.<\/p>\n

S\u00e1m v\u00fdrobce sv\u00e9 zna\u010dce Stella Artois d\u00e1v\u00e1 jist\u00fd punc exkluzivity. Definuje spr\u00e1vn\u00fd postup serv\u00edrov\u00e1n\u00ed piva, kter\u00fd vy\u017eaduje pou\u017eit\u00ed zvl\u00e1\u0161tn\u00ed skleni\u010dky s logem a na no\u017ei\u010dce a s pap\u00edrovou rozetkou na \u010dist\u00e9m t\u00e1cku. Jde to p\u00e1t\u00fd mezin\u00e1rodn\u011b nejprod\u00e1van\u011bj\u0161\u00ed le\u017e\u00e1k na sv\u011bte, nejl\u00e9pe prod\u00e1van\u00e9 belgick\u00e9 pivo, se kter\u00fdm se m\u016f\u017eeme setkat ve v\u00edce ne\u017e 80ti zem\u00edch sv\u011bta.<\/p>\n

Logo firmy obsahuje ozdobn\u00fd r\u00e1me\u010dek s prvky vl\u00e1msk\u00e9 architektury s n\u00e1pisem Stella Artois, nad n\u00edm\u017e je vyobrazen roh (The Horn), symbolizuj\u00edc\u00ed p\u016fvodn\u00ed n\u00e1zev pivovaru. Nad n\u00edm je n\u00e1pis Anno 1366 a hv\u011bzda, symbol zna\u010dky. Pod n\u00e1pisem jsou vyobrazeny medaile, kter\u00e9 zna\u010dka z\u00edskala na r\u016fzn\u00fdch presti\u017en\u00edch sout\u011b\u017e\u00edch.
\n
\nV prosinci roku 2004 uvedla spole\u010dnost na trh nealkoholick\u00e9 pivo Stella Artois.<\/p>\n

Zna\u010dka Stella Artois byla uvedena na \u010desk\u00fd trh v roce 2001. Od listopadu 2003 se pro \u010desk\u00fd trh za\u010dala licen\u010dn\u011b vyr\u00e1b\u011bt v pra\u017esk\u00e9m pivovaru Bran\u00edk. Po jeho uzav\u0159en\u00ed na za\u010d\u00e1tku roku 2007 byla v\u00fdroba p\u0159esunuta do sm\u00edchovsk\u00e9ho Staropramenu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zat\u00edmco Brusel je s\u00eddlem belgick\u00e9 vl\u00e1dy, Leuven (Lova\u0148) je st\u011b\u017eejn\u00edm m\u011bstem pro pivovarnick\u00fd pr\u016fmysl zem\u011b. S\u00eddl\u00ed zde tak\u00e9 nadn\u00e1rodn\u00ed spole\u010dnost Anheuser-Busch Inbev, jednou z jej\u00edch\u017e vlajkov\u00fdch lod\u00ed je i pivo Stella Artois. Po\u010d\u00e1tky va\u0159en\u00ed...<\/p>\n","protected":false},"author":1,"featured_media":96063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[189],"tags":[],"class_list":["post-96054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historie"],"_links":{"self":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts\/96054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96054"}],"version-history":[{"count":0,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/posts\/96054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=\/wp\/v2\/media\/96063"}],"wp:attachment":[{"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pivovary.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}